YouTube streaming backdrop
Live, on-demand, and everything in between

Watch what you love. Create what they share.

A redesigned experience for discovery, community, and momentum—built to help creators grow and help brands connect through video.

Explore the platform Tools for creators
Smart discovery signals
Safety & controls
Live + premieres
YouTube hero visual
Featured: Live creator studio walkthrough
Stream quality • Chat • Clips • Highlights
Streaming-ready UI Adaptive playback
Shorts
Fast discovery
Live
Real-time community
Music
Mood + mixes
Scroll to see what’s new

Designed for discovery and built for momentum

A modern foundation for watch experiences, channel identity, and performance insights—without sacrificing speed or clarity.

Cleaner discovery

Sharper signals for what to watch next, with less noise and more intent.

Accessibility baked in

Captions, chapters, and playback controls presented with better hierarchy.

Community first

Comments, memberships, and creators posts designed for conversation, not clutter.

Creator workflow

From uploads to premieres—tools that reduce friction and keep quality high.

Actionable analytics

Understand retention, reach, and audience segments with clearer visual cues.

Trust & safety controls

Better reporting affordances and clear settings—without disrupting viewing.

Built for creators who ship consistently

Make publishing feel lightweight: plan, upload, premiere, go live, clip highlights, and keep your community warm between videos.

Smarter packaging
Titles and thumbnails that read cleanly across feed, search, and watch pages.
Clips that travel
Turn moments into shareable units with clear attribution back to the full video.
Community touchpoints
Polls, posts, and live chat designed to keep fans active between uploads.
Creator filming content
Creator Studio, reimagined
A clearer path from idea → upload → audience.
Upload
Faster
Live
Stable
Insights
Clear

Brand-safe reach with video-first storytelling

Connect with audiences through creators, long-form, Shorts, and live—supported by clearer placements and measurement.

Awareness
Skippable + Shorts
Action
Direct response
Better suitability controls

Clearer settings and reporting signals so campaigns stay aligned to your standards.

Stronger creative fit

Formats that respect the viewer experience while keeping messaging unmistakably clear.

Cleaner measurement

Understand lift, attention, and downstream actions with a more readable reporting layout.

Brand team reviewing analytics
A dashboard that prioritizes decisions
Move from views to strategy in fewer clicks—with clearer context.
See feature set

What people love about the new experience

Clearer viewing, cleaner creator workflows, and better context for decisions—across mobile and desktop.

Creator

“The watch page feels faster and more focused. Chapters, captions, and comments are easier to navigate without losing the video.”

Ari Kim

Tech Creator

Brand

“The updated reporting layout surfaces what we need quickly—reach, attention, and outcomes—so optimizations happen earlier.”

Morgan Patel

Growth Marketing Lead

Viewer

“It’s easier to pick up where I left off. Recommendations feel more relevant, and the interface stays readable at night.”

Sam Rivera

Daily Viewer